Matt Starr Spicer

When Call of Duty comes out in November, everything changes. Our day-to-day rituals are off. Our personal relationships are tested. Our lives revolve around an entirely new sun.  From players to pedestrians, friends to family, everyone is affected.  It’s big. It’s coming. It’s Call of Duty time.

Gamers are going to need all the time they can get to play Call of Duty Black Ops II: Revolution. That's where The Replacer comes in. He takes care of life stuff so you can play more Call of Duty. 

For Equinox's 2018 campaign, we wanted to subvert the idea of luxury and our click-to-buy culture to show that commitment can't be bought. So we created a fashion line consisting of products crafted from real-life commitments. Anyone who tried to buy them quickly learned they weren't for sale and instead learned about a story of commitment. The products were then auctioned off to benefit the commitments that inspired them. 

Delta now offers free messaging on every flight. So we made films tailored for vertical video on Instagram and Snapchat to let the world know everyone can "send messages from above." 

These films were a continuation of the award-winning World Gallery out-of-home campaign. We curated iPhone 6 videos from around the world and paired them with music to create a gallery of films that played out through TV/online and cinema.

Kevin Butler was the spokesperson for PlayStation. He was like Chuck Norris... if Chuck Norris never learned martial arts, wore slacks and loved video games. I had the privilege of writing lines for his Twitter account. One tweet even made it to the front page of Reddit. A few of my favorites are below.

 The Flyer's Collection consisted of holiday products made to help people cope with the pain endured while flying on "Other Guy" airlines. My Art Director, Jeff Dryer, and I came up with tons of products to be featured in The Flyer's Collection when we interned at JWT NY one summer.